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Insight Research & Analytics is not just a research (or data) agency, but a market and consumer intelligence outfit that can help you utilise data – the way you may probably not have imagined. Research
That Comes From Indepth Experiences Get Started Going Far, Going Deep, Going Wide Research Management Effective Problem Solutions Fast Query Execution Easy To Get Started Know More Turning Information Into Data Data Management Effective Problem Solutions Fast Query Execution Easy To Get Started Know More When Brands Need The Face CRM Support Services 3.5B+ Neural Nodes Know More

RESEARCH MANAGEMENT :

Primary Research

Secondary Research

Qualitative Research

Quantitative Research

Consumer Intelligence

Perception Analysis

Dipsticks Studies

Sentiment Analyst

DATA MANAGEMENT :

Data Cleaning

Data Structuring

BI Dashboard

BI Reporting

Data/Business Analyst

CRM SUPPORT SERVICES :

Tele-Calling

CRM Execution

Research Logistics

Backend Support

Analysis Support

IRA Services is used by over 59+ companies across the globe

RESEARCH MANAGEMENT :

  • Primary Research
  • Secondary Research
  • Qualitative Research
  • Quantitative Research
  • Consumer Intelligence
  • Perception Analysis
  • Dipsticks Studies
  • Sentiment Analyst

DATA MANAGEMENT :

  • Data Cleaning
  • Data Structuring
  • BI Dashboard
  • BI Reporting
  • Data/Business Analyst

CRM SUPPORT SERVICES :

  • Tele-Calling
  • CRM Execution
  • Research Logistics
  • Backend Support
  • Analysis Support

The Vending Wall Surprise

We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.

Interactive Installation

PopFizz Soda

Experiential Marketing

We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it. Each dance triggered a fun animation and rewarded participants with a free drink, instantly creating a crowd and viral-worthy moments.

Research Management :

  • 3.4M TikTok views in under 72 hours
  • 8K+ user-generated videos shared with campaign hashtag
  • 30% sales increase in activation zones within 2 weeks

Data Management :

  • Permit & Legal Restrictions
  • Unpredictable Public Reactions
  • Weather & Environmental Risks

Challenges :

  • Permit & Legal Restrictions
  • Unpredictable Public Reactions
  • Weather & Environmental Risks

IRA Services is used by over 59+ companies across the globe

ABOUT US

Insights with

The first and the most significant step to any credible decision-making is research. Businesses that look for impact, start with research and end with a decision. Ones that are backed by numbers, reasoning, logic, and facts that stand on the pedestal of meaningful research.

Insight Research & Analysis stands on a robust pedestal whose foundation comes from the 20-plus year legacy of our parent enterprise, Insight India Network. Established in 2005, it is one of the country’s leading names in the events, activations, and communications sphere, with its focus on rural marketing and experiential marketing.

IRA Intellisight:
The Convergence of Intelligence and Insights

Insight Research and Analytics can be your partner that leverages deep-field, plus data fusion built on nearly two decades of real-world brand experiences leveraged from its parent company, Insight India Network.

We know our ground well. We understand our clients in the tier 2 tier 3 and below markets much better and also understand data. What you as the brand-caretaker or custodian needs to know is that we analyse data much before it needs to be used. We focus on making your data ready-for-use impact by cleaning, preparing, prepping, and analysing to spot appropriate gaps and then put it to use.

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Robust On-ground Research

The strength of Insight Research & Analytics is its robust on-ground research. Leveraging its parent company – Insight India Network’s extensive marketing and operational presence across the country, we reach beyond metros, , tier1, tier 2, tier 3, towns and villages. Our common ideology ensures that every study is grounded in real experiences, delivering a true reflection of India’s evolving consumer landscape.

Data to Decision

From ground-level data collection to boardroom-ready insights drawn from its parent company of Insight India Network, Insight Research & Analytics will help you turn on ground data or your pre-existing data into decisions. With expertise in customer intelligence and advanced data analytics, our research dwells beyond numbers. So you can translate raw information into clear strategies that empower leadership to act with confidence. Consider us your trusted partner in transforming intelligence into impact.

Application of SQL

At Insight Research & Analytics, we harness SQL to clean, structure, and prepare your data, ensuring accuracy before it powers BI reports. This way, we eliminate inconsistencies and refine datasets, helping you see data patterns more clearly. This meticulous approach enables you to truly understand your data, analyze it thoroughly, and make decisions that are both informed and impactful.

CASE STUDIES

Case Studies That Speak in Numbers and Outcomes —
Where Strategy Meets Precision.

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A Brand of Cargo Truck
Case Study 1:

Primary On-ground Research

A Brand of Cargo Truck

A Brand of Legacy Cruise Motorbike
Case Study 2:

Research Support

A Brand of Legacy Cruise Motorbike

A Brand of Entry Level Commuter Motorbike
Case Study 3:

Data Collection

A Brand of Entry Level Commuter Motorbike

A Brand of 3-Wheeler Auto
Case Study 4:

Reporting

A Brand of 3-Wheeler Auto

A Brand of Cement & Electric 3-Wheeler
Case Study 5:

Secondary Research

A Brand of Cement & Electric 3-Wheeler

OUR SERVICES

Precision Meets Performance

From insights to execution — we manage your data, research, and support needs with clarity and confidence.

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RESEARCH MANAGEMENT

Research Management is the planning, organizing, monitoring, and directing research activities to ensure reliable outcomes, and alignment with organizational or project goals.
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DATA MANAGEMENT

Data Management pertains to systematic collection, recording, and analysis of data to make informed decisions based on clean, structured, and well-maintained data sets.
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CRM SUPPORT SERVICES

CRM helps to manage customer relationships by enhancing engagement to improve satisfaction, loyalty, and long-term growth.
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RESEARCH MANAGEMENT :

Primary Research

Secondary Research

Qualitative/Quantitative Research

Consumer Intelligence

Dipsticks Studies

Audits

DATA MANAGEMENT :

Data Cleaning

Data Structuring

BI Dashboard

BI Reporting

Data/Business Analysis

CRM SUPPORT SERVICES :

Tele-Calling

CRM Execution

Research Logistics

Backend Support

Analysis Support

IRA does audits and research beyond metros across all 7 zones of India.

INSIGHTS

Insights That Speak Louder
Than Opinions.

The purpose of every piece of data and statistics is to help us draw an inference that can lead to an insight. The insight then becomes the launchpad for a whole lot of decision-making and strategic plans. Take a glimpse at some insights that may be useful for you, all of which have been derived from our research and the categories we work with.

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01

India’s Two-Wheeler Shift: From 100cc to 125cc+

Entry-level 100cc bikes now face competition from 125-150cc models offering better mileage and comfort. Urban and semi-urban consumers are upgrading, reflecting rising aspirations and better financing access.

02

Tier 2 vs Tier 3 Cities: Development Divergence

Tier 2 cities shows higher adoption of mid-range vehicles and packaged food. Tier 3 cities remain price-sensitive but are catching up in EV and dairy infrastructure. South and West India outperform in infrastructure and consumer upgrades; East and Northeast show slower transitions.

03

Hydration & Wellness: Emerging Consumer Themes

Tier 2/3 cities are showing rising demand for functional beverages and mineral-rich hydration. Shows opportunity to position wellness brands around local water sources, electrolyte blends, and Ayurvedic infusions.

04

Generational Behavior: Aspirations Drive Upgrades

Gen Z and Millennials in Tier 2/3 cities are leapfrogging traditional consumption. Preference for EVs, mid-range bikes, luxury grooming, and packaged foods. Brands must align with value + aspiration positioning.

05

Luxury Quotient: Beyond the Metros

Indore, Surat, Ranchi, Coimbatore, and Chandigarh outperform metros in luxury car and lifestyle product penetration. Driven by entrepreneurial wealth, real estate growth, and aspirational youth. Delhi and Mumbai remain volume leaders, but Tier 1&2 cities show higher per capita luxury spend.

TEAMS

Real Voices. Bold Results. Stories That Inspire Trust.

  • Director, Insight Research & Analytics

    Atif Ali Khan Khyshzai

    “Atif brings a decade-plus of experience in arenas spanning research, analytics, and business development. His expertise lies in Primary and Secondary research, CRM Support, Data Analysis, and Brand Audits.

    As a collaborative leader, he is committed to driving business growth through informed strategies and customer-centric solutions. Fuelled by his passion for data-driven decision-making, he helps organizations navigate complex markets with confidence and precision.”

  • Founder, Insight India Network

    Khurram Askari

    “Having spent over 25 years in the heartlands of India understanding and communicating with its inhabitants at the ground-level (quite literally), he brings a deep understanding of the rural market.

    Khurram has been recognized among the ‘Top 25 Rural Marketing Professionals Award for 2015’ by the Rural Marketing Forum and CMO Asia, and has been conferred with several other recognitions. He has been former Secretary, Rural Marketing Association of India (RMAI), and has been associated with it for over a decade in other roles with the organization. He is also a Visiting Faculty at the Narsee Monjee Institute of Management Studies, the IBS Hyderabad and several other institutions.”

  • Rural Marketing Veteran

    M.P. Nandakumar

    “With a career spanning over 35 years in Advertising across top-league National and Multinational Agencies, Nandakumar is an Advertising and Communications veteran with expertise in all functional aspects of the realm like Mindset Study, Strategy Development, and Branding/Rebranding.

    His forte lie in Communication Development and Delivery, Corporate and Product Promotion Films, Influencer & Consumer Connect Programs, Events, Digital Outreach Solutions, CSR, Training. At Insight Research, he brings hands-on experience in Qualitative Research, strengthening the entity in the department.”

  • Manager, Strategy & Planning

    Pratik Kharche

    “Pratik, who has a PGDM General Management (Rural Management) from the Welingkar Institute of Management, has been with Insight India Network for nearly one-and-a-half years. He has prior exposure as a Research Fellow with NABARD and has worked on diverse projects with other leading organizations.

    He specializes in Research, Market Intelligence, and Strategic Planning, and applies his strong expertise in Consumer Insights, Secondary Research, and AI-driven Data Storytelling that enable impactful and innovative brand strategies.”

  • Data Analyst

    Shaik Shahada Bee

    "Shahada has a B.Tech. in Computer Science and Engineering from the G.Pullaiah College of Engineering & Technology, Kurnool. She brings strong skills in Data Analysis, SQL, and Business Intelligence tools like Power BI and Tableau, along with experience in C, Java, and Web Technologies.

    She possesses hands-on exposure in Data Analytics, Cloud Networking, and Web Development, and is passionate about transforming data into meaningful insights."

    • Director, Insight Research & Analytics

      Atif Ali Khan Khyshzai

      “Atif brings a decade-plus of experience in arenas spanning research, analytics, and business development. His expertise lies in Primary and Secondary research, CRM Support, Data Analysis, and Brand Audits.

      As a collaborative leader, he is committed to driving business growth through informed strategies and customer-centric solutions. Fuelled by his passion for data-driven decision-making, he helps organizations navigate complex markets with confidence and precision.”

    • Founder, Insight India Network

      Khurram Askari

      “Having spent over 25 years in the heartlands of India understanding and communicating with its inhabitants at the ground-level (quite literally), he brings a deep understanding of the rural market.

      Khurram has been recognized among the ‘Top 25 Rural Marketing Professionals Award for 2015’ by the Rural Marketing Forum and CMO Asia, and has been conferred with several other recognitions. He has been former Secretary, Rural Marketing Association of India (RMAI), and has been associated with it for over a decade in other roles with the organization. He is also a Visiting Faculty at the Narsee Monjee Institute of Management Studies, the IBS Hyderabad and several other institutions.”

    • Rural Marketing Veteran

      M.P. Nandakumar

      “With a career spanning over 35 years in Advertising across top-league National and Multinational Agencies, Nandakumar is an Advertising and Communications veteran with expertise in all functional aspects of the realm like Mindset Study, Strategy Development, and Branding/Rebranding.

      His forte lie in Communication Development and Delivery, Corporate and Product Promotion Films, Influencer & Consumer Connect Programs, Events, Digital Outreach Solutions, CSR, Training. At Insight Research, he brings hands-on experience in Qualitative Research, strengthening the entity in the department.”

    • Manager, Strategy & Planning

      Pratik Kharche

      “Pratik, who has a PGDM General Management (Rural Management) from the Welingkar Institute of Management, has been with Insight India Network for nearly one-and-a-half years. He has prior exposure as a Research Fellow with NABARD and has worked on diverse projects with other leading organizations.

      He specializes in Research, Market Intelligence, and Strategic Planning, and applies his strong expertise in Consumer Insights, Secondary Research, and AI-driven Data Storytelling that enable impactful and innovative brand strategies.”

    • Data Analyst

      Shaik Shahada Bee

      "Shahada has a B.Tech. in Computer Science and Engineering from the G.Pullaiah College of Engineering & Technology, Kurnool. She brings strong skills in Data Analysis, SQL, and Business Intelligence tools like Power BI and Tableau, along with experience in C, Java, and Web Technologies.

      She possesses hands-on exposure in Data Analytics, Cloud Networking, and Web Development, and is passionate about transforming data into meaningful insights."