• Clear, Targeted Strategies
Unconventional Campaigns That Captivate, Shock, and Inspire
We turn ordinary spaces into unforgettable experiences through bold, creative, and low-budget marketing strategies that demand attention and drive real engagement.
Guy Robertson
Creative Strategist
Guy Robertson
Creative Strategist
CASE STUDIES
Real Campaigns. Bold Ideas. Impact That Echoes Loudly.
Explore our collection of disruptive marketing moments—crafted to surprise, shared globally, and built to leave a lasting impression on every audience.
A Brand of Cargo Truck
Street Campaign
Interactive Research
Objective: Evaluate interest in yellow number-plate pick-up trucks among the company’s customers.
Methodology: Conducted research in Maharashtra and Andhra Pradesh.
Findings: Gathered insights on customer preferences and the potential for yellow number plate pick-up trucks to serve their needs.
GlowSkin Cosmetics
Street Art Campaign
Interactive Installation
We installed a series of mirrors in high-traffic urban areas, each featuring handwritten-style messages like “You’re Glowing Today” and branded tags. Passersby stopped, smiled, took selfies, and shared their reflections online—literally and emotionally.
GlowSkin Cosmetics
Street Art Campaign
Interactive Installation
We installed a series of mirrors in high-traffic urban areas, each featuring handwritten-style messages like “You’re Glowing Today” and branded tags. Passersby stopped, smiled, took selfies, and shared their reflections online—literally and emotionally.
CASE STUDIES
Iconic Campaigns That Sparked Buzz Around the World
A Brand of Cargo Truck
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Primary On-ground Research
Cargo Truck
Interactive Research
Experiential Marketing
Objective :
- Evaluate interest in yellow number-plate pick-up trucks among the company’s customers
Methodolgy :
- Conducted research in Maharashtra and Andhra Pradesh
Findings :
- Gathered insights on customer preferences and the potential for yellow number plate pick-up trucks to serve their needs
A Brand of Chilli Powder
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Primary On-ground Research
Spicy Red Chilli Powder
Interactive Research
Experiential Marketing
Objective :
- To gather comprehensive insights on the newly launched and introduced extra spicy chilli powder in the Andhra Pradesh market
Methodolgy :
- To achieve our objective, we employed a multifaceted approach, including ground campaign activities and systematic data collection to gauge consumer sentiments and feedback on the product
Findings :
- The campaign yielded valuable insights into market perceptions, consumer sentiments and feedback on the extra spicy chilli powder
A Brand of Entry Level Commuter Motorbike
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Data Collection
Motorbike
Interactive Research
Experiential Marketing
Objective :
- Promote the entry-level commuter motorbike via test rides, bike showcases, and VR games, while gathering data on customer preferences and sentiments
Methodolgy :
- Van campaign, customer engagement activities, customer preferences, customer willingness and acceptance
Findings :
- Positive customer feedback, increased dealer footfall and inquiries
A Brand of Steel Bars
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Data Collection
Steel Bars
Interactive Research
Experiential Marketing
Objective :
- Objective: Understand market perceptions and reasons for purchasing preferences
Methodolgy :
- Ground activities in Andhra Pradesh
Findings :
- Identified factors affecting customer choices between Steel brands
A Brand of EV Scooter
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Data Collection
EV Scooter
Interactive Research
Experiential Marketing
Objective :
- Promote electric vehicles and gather customer insights
Methodolgy :
- Promote test ride activities in Hyderabad and Kerala and elicit feedback
Findings :
- Positive customer feedback and comprehensive market insights
A Brand of Legacy Cruise Motorbike
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Research Support
Motorbike
Interactive Research
Experiential Marketing
Objective :
- Understand customer demographics, preferences, and usage patterns
Methodolgy :
- Gather data on customer age groups, current bikes, likes, dislikes, riding preferences, and purpose (leisure vs. daily commute)
Findings :
- Provided comprehensive insights into customer segments and their specific needs and preferences
A Brand of Electric 3-Wheeler
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Secondary Research
EV 3-Wheeler
Interactive Research
Experiential Marketing
Objective :
- Conduct secondary research to identify strengths and competitive landscape
Methodolgy :
- Secondary research on market conditions, competitor analysis, and industry trends
Findings :
- Identified key strengths and competitive positioning of different Electric Autos
For a popular brand of kitchen spices
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Primary On-ground Research
Spices
Interactive Research
Experiential Marketing
Objective :
- To scale outreach to 100 villages with Spice Trucks in Andhra Pradesh by deploying SHGs
Methodolgy :
- We used PAI (Panchayat Advancement Index) score to measure activation potential of each panchayat. GPS (Gram Panchayats) mapping to identify front-runner panchayats with stronger consumer-density and SHG presence. SHGs provided a grassroot network for direct engagement
Findings :
- Outreach expanded across the four intended districts with lower expenditure per activation. Spice Activation Trucks drew large crowds at dense consumer touchpoints and helped amplified visibility. Pivot demonstrated how evidence-based redirection can exceed expectations while optimizing cost
For a brand of motorbike designed for the self-reliant
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Primary On-ground Research
Motorbike
Interactive Research
Experiential Marketing
Objective :
- To scale outreach for motorbike across UP, MP, and Rajasthan markets
Methodolgy :
- PAI (Panchayat Advancement Index) mapping helped identify panchayats with stronger consumer density at district-level. Identification of metros, cities, and towns to map their key industries and cultural frame. Market selection aligned with economic potential and thematic relevance of each zone. Drafting of outreach and advancement strategies based on prioritized markets within the Panchayat framework
Findings :
- High TG engagement through experiential activations. Market penetration in semi-urban and rural belts. Brand positioning as the most comfortable, dependable, and reassuring motorcycle in the segment. Dealer confidence boosted by visible participation and warranty-backed trust. Zonal mapping highlighted Rajasthan’s diverse mix of agriculture, industry, tourism, crafts, and cultural heritage, each shaping localized market opportunities
A Brand of Cargo Truck
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Primary On-ground Research
Cargo Truck
Interactive Research
Experiential Marketing
Objective :
- Evaluate interest in yellow number-plate pick-up trucks among the company’s customers
Methodolgy :
- Conducted research in Maharashtra and Andhra Pradesh
Findings :
- Gathered insights on customer preferences and the potential for yellow number plate pick-up trucks to serve their needs
INSIGHTS
Insights That Speak Louder
Than Opinions.
The purpose of every piece of data and statistics is to help us draw an inference that can lead to an insight. The insight then becomes the launchpad for a whole lot of decision-making and strategic plans. Take a glimpse at some insights that may be useful for you, all of which have been derived from our research and the categories we work with.
01
India’s Two-Wheeler Shift: From 100cc to 125cc+
02
Tier 2 vs Tier 3 Cities: Development Divergence
03
Hydration & Wellness: Emerging Consumer Themes
04
Generational Behavior: Aspirations Drive Upgrades
05
Luxury Quotient: Beyond the Metros
06
Car Segment Shift: Hatchbacks to Premium SUVs
07
EV Policy Impact: State-Level Success Stories
08
EV Penetration: 2-Wheelers Leading the Charge
09
EV Penetration: 3-Wheelers Reshape Mobility
10
Packaged & Ready-Made Food Penetration
11
Generational Behavior: Aspirations Drive Upgrades
REACH US
Let’s Bring Bold Ideas to Life
Reach out today and let’s create unforgettable moments that move people and spark attention.
FEATURED CAMPAIGNS
Iconic Campaigns That Sparked Buzz Around the World
Explore our most talked-about guerrilla activations—crafted to surprise, designed for impact, and proven to drive powerful real-world and digital engagement.
The Vending Wall Surprise
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Interactive Installation
PopFizz Soda
Experiential Marketing
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it. Each dance triggered a fun animation and rewarded participants with a free drink, instantly creating a crowd and viral-worthy moments.
Results:
- 3.4M TikTok views in under 72 hours
- 8K+ user-generated videos shared with campaign hashtag
- 30% sales increase in activation zones within 2 weeks
Challenges :
- Permit & Legal Restrictions
- Unpredictable Public Reactions
- Weather & Environmental Risks
Challenges :
- Permit & Legal Restrictions
- Unpredictable Public Reactions
- Weather & Environmental Risks
The Vending Wall Surprise
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it.
Interactive Installation
PopFizz Soda
Experiential Marketing
We transformed an ordinary alley wall into a colorful, branded vending machine that only activated when someone danced in front of it. Each dance triggered a fun animation and rewarded participants with a free drink, instantly creating a crowd and viral-worthy moments.
Results:
- 3.4M TikTok views in under 72 hours
- 8K+ user-generated videos shared with campaign hashtag
- 30% sales increase in activation zones within 2 weeks
Challenges :
- Permit & Legal Restrictions
- Unpredictable Public Reactions
- Weather & Environmental Risks
TESTIMONIALS
Real Voices. Bold Results. Stories That Inspire Trust.
Hear what our clients say about the unforgettable experiences and measurable results delivered through fearless guerrilla marketing campaigns across industries.